Localization Tips & Product UpdatesPage 12

Launching products or campaigns globally shouldn’t mean drowning in endless spreadsheets, broken file versions, and manual back-and-forth. As software, marketing, and design stacks become more connected, manual translation processes simply can't keep up. A Translation Management System (TMS) transforms localization from a slow, fragmented task into a continuous, automated pipeline. It connects your entire tech stack (from GitHub and Figma to your CMS) and allows teams to release localized content instantly without losing quality or brand consistency. In this guide, we will cover how a modern TMS works, why companies of all sizes need one, and how to choose the right system for your workflows. Content Overview - What is a Translation Management System? It's a cloud-based platform that automates and manages your entire localization workflow. - Why invest in a TMS? It saves time and money, improves teamwork, speeds up delivery, and ensures brand consistency. - What features does a Crowdin TMS have? Key features include Translation Memory, Glossary, Machine Translation (MT), AI features, In-Context Editors, Workflow Automation, and integrations with your content tools. - How do you choose the best translation management system? Look for scalability, ease of use, strong integration capabilities, reliable support, robust security, and a flexible pricing model. - Is Translation Management System only for large companies? No, TMS solutions are available and highly beneficial for businesses of all sizes, from startups to large enterprises. <BlogCTA title="Looking for a TMS?" subtitle="Learn about a leading TMS - Crowdin" buttonUrl="https://crowdin.com/demo?utmsource=blog&utmmedium=referral&utmcampaign=tms&utmterm=tms" buttonText="Request Demo" buttonId="book-demo" />

Wildlife Studios, a leading mobile gaming company headquartered in Brazil, embarked on a comprehensive localization journey to expand its player base globally. With Crowdin localization platform, Wildlife Studios successfully localized 27 projects into 12+ languages, resulting in rapid translation, optimized costs, and increased player satisfaction. Let's explore how they achieved these results. <table> <thead> <tr> <th class="align-baseline">SUMMARY</th> <td></td> </tr> </thead> <tbody> <tr> <th class="align-baseline">Translation Approach</th> <td> <ul> <li> Translation by an agency (a vendor from{" "} <a href="https://store.crowdin.com/partners" target="blank"> Crowdin Marketplace </a> ) </li> <li>An internal team of translators</li> <li>A localization manager and proofreading by the transparent reporting system</li> <li> For urgent issues – a Slack channel for the project manager and the game development team </li> <li>Feedback about localization from users by dedicated Community Manager</li> </ul> </td> </tr> <tr> <th class="align-baseline">Functionality Used</th> <td> <ul> <li> <a href="https://developer.crowdin.com/api/v2/" target="blank"> Crowdin API </a> </li> <li> <a href="https://support.crowdin.com/project-reports/" target="blank"> Reporting system </a> </li> <li> <a href="https://support.crowdin.com/version-management/" target="blank"> Version management </a> </li> <li> <a href="https://crowdin.com/blog/translation-memory" target="blank"> Translation Memory </a> </li> <li> <a href="https://crowdin.com/features/ai-translation" target="blank"> Crowdin AI Translator </a> <br />(<strong>Note:</strong> AI Assistant application is deprecated. We highly recommend switching to the native <strong>Crowdin AI</strong> for a better and more seamless experience.) </li> <li> <a href="https://store.crowdin.com/zendesk-guide" target="blank"> Zendesk - Crowdin integration </a> </li> </ul> </td> </tr> <tr> <th class="align-baseline">Key Results</th> <td> <ul> <li>27 localization projects.</li> <li> Rapid translation and release of localized game content into 12+ languages, speeding up time-to-market. </li> <li> Optimized costs by leveraging translation memory and reusing previously translated content. </li> <li> Received positive player feedback, reflecting high customer satisfaction with localized experiences. </li> <li>Increased the overall player-base of Romanian region by 25%.</li> <li> The number of issues being solved directly through translated self-service means (FAQs, Bots, etc) increased by 30%. </li> </ul> </td> </tr> </tbody> </table>

In this article, you will learn: - The technology behind machine translation. - Machine Translation vs. Human vs. CAT Tools. - How accurate is MT, and which engine is best? - When to use MT (and when to avoid it). - How AI and LLMs are replacing traditional MT engines.

We're excited to share the latest updates from Crowdin. We've introduced new features to streamline translation workflows, improve project management, and empower localization professionals like you. Highlights include MTPE reports, Crowdin BI Connector to improve reporting abilities, new custom QA Checks, Embed File Context app, Modified Text Handler, and WYSIWYG Preview for all files. Let's explore what's in store.

The first experiments with machine translation began in the 1950s. At that time, the technology was more like an automated dictionary. Machine translation became more useful in the 90s when statistical machine translation was introduced. However, the translation quality was still far from human translation. In 2010, when Google introduced Neural Machine Translation, things changed. Machine translation became a useful tool, which in many cases, influenced both the work of professional translators and clients' budgets. Now, AI is actively searching for its place within all industries, and localization is no exception. Let's see how you can run AI pre-translation and the potential of AI in localization.

If you already localized your website or some landing pages, it’s a good idea to consider Google Ads localization as well. Copy-pasting texts and sending files to translators can be time-consuming, that’s why we created an app to automate Google Ads translation. In this article, we will explore the advantages of running multilingual marketing campaigns, and explain how Crowdin’s apps for Google Ads and Facebook Ads can help you translate your ads faster.

In this article, you will learn the basics of Astro website localization and i18n, so you can make your site multilingual to reach new markets. We'll discuss i18n and localization best practices that will ensure that you can adapt an application to meet the cultural, language, and other requirements of a country or region you're targeting. Integrating your localization software with an Astro-based website is an important step to automating the localization process. Let’s start with a walk-through on how to set up language sub-paths and connect Crowdin to your Astro project.