Why Localization Tools Are Failing Buyers and How to Fix It with Boryana Nenova
•5 min read
Localization has never been more essential or complex than it is today. Businesses aiming for global reach rely on seamless translations, localized interfaces, and culturally appropriate content to connect with diverse markets. However, despite all the advancements in localization tools, a critical gap remains: they often fail to meet the needs of buyers.
In this episode of The Agile Localization Podcast, host Stefan Huyghe is joined by Localization Consultant Boryana Nenova. They discuss the importance of shifting localization tools from translator-centric to buyer-centric, or at the very least, to be appropriate for both. Boryana dives into top features buyers demand in localization tools, why developers and linguists are clashing over localization tools, AI’s localization impact, and what localization tools are missing.
Listen to this episode of The Agile Localization Podcast on:
- Apple Podcasts
- Spotify
- YouTube
